Live Website
Website Redesign – Elevating UX, SEO & Performance
Saas Website for Logistics Industry
The CargoEZ website redesign addressed key challenges in user experience, performance, and content clarity. The previous site struggled with poor SEO, slow load times, an outdated UI, and insufficient feature explanations.
As the sole designer and developer (Framer), I focused on modernizing the interface, improving speed, optimizing SEO, and enhancing content structure to create a seamless and engaging user experience.
The CargoEZ website redesign addressed key challenges in user experience, performance, and content clarity. The previous site struggled with poor SEO, slow load times, an outdated UI, and insufficient feature explanations.
As the sole designer and developer (Framer), I focused on modernizing the interface, improving speed, optimizing SEO, and enhancing content structure to create a seamless and engaging user experience.
The CargoEZ website redesign addressed key challenges in user experience, performance, and content clarity. The previous site struggled with poor SEO, slow load times, an outdated UI, and insufficient feature explanations.
As the sole designer and developer (Framer), I focused on modernizing the interface, improving speed, optimizing SEO, and enhancing content structure to create a seamless and engaging user experience.
Client
CargoEZ – A SaaS freight management platform
Timeline
90 Days
Scope
UI , SEO, Performance and Responsiveness
Live Website
My Role in this Project
My Role in this Project
My Role in this Project
UI Design
Developing (Framer)
Image Creation
Animations
Icons Design
Why the Redesign?
Poor SEO & Performance
Poor SEO & Performance
Low search visibility and slow load times affected user experience and discoverability.
Low search visibility and slow load times affected user experience and discoverability.
Low search visibility and slow load times affected user experience and discoverability.
Outdated User Interface
Outdated User Interface
The interface lacked modern design principles, making it less engaging and user-friendly.
The interface lacked modern design principles, making it less engaging and user-friendly.
The interface lacked modern design principles, making it less engaging and user-friendly.
Lack of Content
Lack of Content
The website did not effectively showcase CargoEZ’s potential, leading to missed opportunities for user engagement.
The website did not effectively showcase CargoEZ’s potential, leading to missed opportunities for user engagement.
The website did not effectively showcase CargoEZ’s potential, leading to missed opportunities for user engagement.
Lack of Feature Explanation
Lack of Feature Explanation
Users struggled to understand the platform’s key features, reducing conversions and customer trust.
Users struggled to understand the platform’s key features, reducing conversions and customer trust.
Users struggled to understand the platform’s key features, reducing conversions and customer trust.
Redesign Goals & Strategy
Improve SEO & Site Performance
Improve SEO & Site Performance
Optimize content structure, implement SEO best practices, and enhance loading speed.
Optimize content structure, implement SEO best practices, and enhance loading speed.
Optimize content structure, implement SEO best practices, and enhance loading speed.
Modernize UI/UX
Modernize UI/UX
Create a visually engaging, intuitive, and user-friendly design.
Create a visually engaging, intuitive, and user-friendly design.
Create a visually engaging, intuitive, and user-friendly design.
Expand Content for Better Showcasing
Expand Content for Better Showcasing
Add high-value content to demonstrate CargoEZ’s full potential and capabilities.
Add high-value content to demonstrate CargoEZ’s full potential and capabilities.
Add high-value content to demonstrate CargoEZ’s full potential and capabilities.
Enhance Feature Explanation
Enhance Feature Explanation
Provide clear, structured Visuals of CargoEZ’s features to improve conversions.
Provide clear, structured Visuals of CargoEZ’s features to improve conversions.
Provide clear, structured Visuals of CargoEZ’s features to improve conversions.
The UX Design Process
Information Architecture & Content Enhancement
Information Architecture & Content Enhancement
Information Architecture & Content Enhancement
We reorganized the website to make it super easy for visitors to find what they’re looking for. Plus, we added clearer and more detailed descriptions of the platform’s features. This way, users quickly understand exactly what the platform offers and how it can help them.
We reorganized the website to make it super easy for visitors to find what they’re looking for. Plus, we added clearer and more detailed descriptions of the platform’s features. This way, users quickly understand exactly what the platform offers and how it can help them.
We reorganized the website to make it super easy for visitors to find what they’re looking for. Plus, we added clearer and more detailed descriptions of the platform’s features. This way, users quickly understand exactly what the platform offers and how it can help them.
UI UX Design
UI UX Design
UI UX Design
We built a fresh, interactive, and modern design using Framer, making sure visitors enjoy a smooth, engaging experience. We also updated the visual style with clear typography and attractive visuals, so everything looks consistent, clean, and easy to read—keeping people interested and exploring the site.
We built a fresh, interactive, and modern design using Framer, making sure visitors enjoy a smooth, engaging experience. We also updated the visual style with clear typography and attractive visuals, so everything looks consistent, clean, and easy to read—keeping people interested and exploring the site.
We built a fresh, interactive, and modern design using Framer, making sure visitors enjoy a smooth, engaging experience. We also updated the visual style with clear typography and attractive visuals, so everything looks consistent, clean, and easy to read—keeping people interested and exploring the site.
SEO & Performance Optimization
SEO & Performance Optimization
SEO & Performance Optimization
To help more people find the site, we improved things like meta tags, headings, and structured data, which make the website more visible in search results. We also made the site load faster, providing a smoother browsing experience so visitors don’t have to wait around.
To help more people find the site, we improved things like meta tags, headings, and structured data, which make the website more visible in search results. We also made the site load faster, providing a smoother browsing experience so visitors don’t have to wait around.
To help more people find the site, we improved things like meta tags, headings, and structured data, which make the website more visible in search results. We also made the site load faster, providing a smoother browsing experience so visitors don’t have to wait around.
Redesigned Pages
Before vs. After – Performance Breakdown
(Based on Google Lighthouse & PageSpeed Insights reports)
(Based on Google Lighthouse & PageSpeed Insights reports)
(Based on Google Lighthouse & PageSpeed Insights reports)
The redesign significantly improved SEO, performance, and user experience, making CargoEZ a more competitive platform.
The redesign significantly improved SEO, performance, and user experience, making CargoEZ a more competitive platform.
The redesign significantly improved SEO, performance, and user experience, making CargoEZ a more competitive platform.
Credits
This project was designed as part of my role at Avow Solutions Inc. CargoEZ is a product of Avow Solutions Inc., and all rights to the product belong to them. This portfolio entry showcases my design contributions, including UI/UX design, design system development, and prototyping.